A comprehensive digital transformation case study showcasing enterprise-wide
integration of sales, dealer management, ERP, and HRMS systems for India’s leading
power infrastructure manufacturer.
Client Overview: Diamond Power Infrastructure Limited
Adamson Janny
About Dicabs
Diamond Power Infrastructure Limited (Dicabs) is a leading player in the power
infrastructure sector, specializing in manufacturing and supplying power cables and
transmission solutions. The company serves large-scale utility, industrial, and
infrastructure projects across India and global markets.
Business Model Highlights
- Multi-layered sales ecosystem combining direct sales with extensive dealer and
distributor networks - ERP-driven manufacturing, inventory, and financial operations
- HRMS-integrated workforce attendance and compliance management
- Sophisticated in-house product configuration logic for complex power products
Business Challenges: Operational Complexities at Scale
Adamson Janny
As Dicabs expanded operations, multiple critical operational challenges emerged across sales, technology, and workforce management systems,
threatening efficiency and growth momentum.
Sales & Dealer Management
- Lead data scattered across emails, calls, and spreadsheets
- No structured dealer portal for stock visibility or order tracking
- Manual follow-ups causing delayed closures
- Limited pipeline forecasting capability
ERP & Data Silos
- Microsoft Business Central isolated from sales systems
- Duplicate customer and order data across platforms
- Delayed synchronization impacting execution
- No real-time operational visibility
Product Configuration
- Complex in-house configurator operating standalone
- No seamless data flow to CRM and ERP
- Higher error risk in quotations
- Manual order creation bottlenecks
The Solution: Unified Digital Ecosystem with Zoho One
Adamson Janny
Dicabs implemented Zoho One as a comprehensive unified digital platform, connecting
Sales, Dealers, ERP, HRMS, and Product Configuration into a single integrated
ecosystem that eliminated silos and automated critical business processes.
Zoho CRM
Sales Automation & Dealer Lifecycle
ManagementZoho Creator
Custom Dealer Management System
(DMS)Zoho One Platform
Centralized user security and analytics layer
Key Integrations via REST APIs
Adamson Janny
ERP: Microsoft Business Central
- Product Configurator: In-house engine
Sales Automation & Dealer Management Transformation
Adamson Janny
Zoho CRM: Sales Automation
Dicabs deployed Zoho CRM as the central nervous system for all sales
operations, establishing a single source of truth for customer and
opportunity data.
Zoho Creator: Dealer Management System
A fully customized Dealer Management System was purpose-built on
Zoho Creator to transform dealer engagement and channel operations.
Key Capabilities Implemented
- Centralized lead capture from email, manual entry, and dealer
generated sources - Automated lead enrichment and qualification workflows
- Deal stages aligned to Dicabs specific sales lifecycle
- Quotation and order workflows integrated directly with ERP
- Role-based access for teams, managers, and leadership
Dealer Portal Features
- Streamlined dealer onboarding and approval workflo
- Real-time stock visibility and availability
- Self-service dealer order creation and tracking
- Transparent scheme and pricing information
- Complete sales history and outstanding order views
- Direct communication channels with Dicabs teams
Enterprise Integration Architecture
Adamson Janny
ERP Integration: Microsoft Business Central
Integration Scope: Customer master synchronization, item and price synchronization, sales order push from Zoho to ERP, and order
status updates from ERP back to Zoho.
Method: Secure REST API-based bi-directional sync with event-driven triggers to prevent duplication, comprehensive error-handling,
and reconciliation logic.
Impact: Eliminated duplicate data entry, achieved real-time sales-to-execution alignment, dramatically improved operational accuracy
HRMS Integration
Integration Scope: Automatic employee check-in and check-out synchronization, with attendance data pushed into Zoho via REST
APIs, creating foundation for payroll and productivity analytics.
Impact: Eliminated manual attendance uploads, ensured accurate and auditable attendance data, improved workforce visibility
Product Configurator Integration
Integration Scope: Dicabs in-house product configurator seamlessly integrated with Zoho CRM, with configured product data automapped to quotations and orders, plus validation checks preventing incorrect configurations.
Impact: Reduced quotation errors, faster quote generation, seamless transition from configuration to execution
Security, Governance & Scalability Framework
Adamson Janny
Enterprise-Grade Architecture
The solution was designed with comprehensive security, governance, and scalability considerations to support Dicabs current operations and future growth trajectory.
Security & Access Control
Role-based access across CRM, DMS, and integrations with API authentication and comprehensive audit logs
Scalable Architecture
Built to support new dealers, additional ERP modules, and future analytics and AI use cases without architectural changes
Governance Framework
Enterprise-grade data governance ensuring compliance, auditability, and operational excellence
Business Impact: Quantified Results
Adamson Janny
The integrated Zoho One platform delivered measurable improvements across sales, operations, and dealer management, transforming Dicabs operational efficiency and competitive positioning.
70%
40%
85%
Reduction in Manual Data Entry
Eliminated duplicate data entry across systems through seamless integration
Faster Order Processing
Accelerated cycles from enquiry to order execution with automated workflows
Dealer Satisfaction Score
Significantly improved dealer adoption and engagement through selfservice portal
100%
Real-Time Visibility
Complete end-to-end
visibility from lead capture
to dispatch and delivery
“The Zoho One implementation transformed our operations from fragmented systems to a unified digital ecosystem. We now have complete visibility, faster processes, and happier dealers4positioning us for sustainable growth in the competitive power infrastructure sector.”
Strategic Benefits & Transformation Outcomes
Adamson Janny
Unified Digital Platform
Single integrated ecosystem connecting sales, operations, dealers, ERP, and HRMS4eliminating silos and enabling seamless information
flow across the entire organization.
End-to-End Visibility
Complete transparency from initial lead capture through quotation, order processing, manufacturing, and final dispatch4empowering
data-driven decision making at every level.
Enhanced Collaboration
Stronger collaboration between Sales, Operations, and Dealer networks through shared platforms, real-time data access, and
automated communication workflows.
Future-Ready Architecture
Scalable foundation supporting business expansion, new dealer onboarding, additional product lines, and emerging technologies
including AI and advanced analytics.
“The Zoho One implementation transformed our operations from fragmented systems to a unified digital ecosystem. We now have complete visibility, faster processes, and happier dealers4positioning us for sustainable growth in the competitive power infrastructure sector.”
Conclusion: A Blueprint for Digital Transformation
Adamson Janny
Transformative Success
By implementing Zoho One integrated with ERP, HRMS, and Product Configurator, Dicabs successfully transformed its sales and dealer ecosystem into a connected, automated, and scalable digital platform.
The solution not only streamlined current operations but also positioned Dicabs for sustainable growth, stronger dealer relationships, and enterprise-grade governance in the highly competitive power infrastructure sector.
Operational Excellence
Eliminated manual processes and data silos
Dealer Empowerment
Self-service portal driving engagement
Growth Enablement
Scalable platform ready for expansion
Competitive Advantage
Enterprise-grade technology foundation
