Winston Electronics: Transforming Customer Support at Scale

From manual emails to a fully automated, integrated helpdesk ecosystem

The Objective

Build a centralized support ecosystem — automated, integrated, and insight-driven.

Automated Ticketing

Smart creation & classification

Intelligent Routing

Percentage-based & round-robin assignment

Refund Workflows

Structured partial & full refund tracking

Real-Time Dashboards

Live reporting across all channels

Solution Delivered

Zoho Desk + Shopify + Knowlarity — a fully automated helpdesk ecosystem.

Email-to-Ticket Automation

Instant acknowledgments & auto-classification by Delivery, Product, or General

Shopify Order Sync

Auto-fetch order & product details directly into every ticket

Telephony Integration

Knowlarity calls auto-create tickets with full context

SLA & Escalation Engine

Automated workflows with refund tracking & legacy data migration

Reporting & Dashboard Framework

Real-time visibility into every dimension of support operations.

Ticket Volume & Categories

Total volume with breakdown by type

Agent Performance

Resolution time & workload per agent

Backlog Monitoring

Track open tickets & aging queues

Call-Based Analysis

Telephony ticket trends & outcomes

Refund Summary

Partial & full refund tracking

Customer Satisfaction

Live CSAT metrics & feedback

Results & Business Impact

Metric

Before

After

Ticket Tracking

Manual Emails

Centralized System

Order Visibility

Not Available

Auto-Fetched in Ticket

Duplicate Tickets

Frequent

Auto-Merged

Refund Monitoring

Manual

Structured Workflow
Agent Performance No Tracking Real-Time Analytics
Reporting Excel-Based Automated Dashboards
Call & Email Separate Unified Platform

40–60%

Less Manual Effort

Faster Resolution

100%

SLA Visibility

A Scalable Foundation for the Future

Winston Electronics transformed from manual operations to a fully automated, data-driven helpdesk — ready for AI adoption and multi-channel expansion.

Streamlined Ops

Unified daily workflows

Scalable Infrastructure

Built for growth

AI-Ready

Future-proof platform